Temporal Dominance Of Sensations: They Have Ice Cream Sensations On Computers Now?
In the last few years, a technique known as Temporal Dominance of Sensations (TDS) has become popular for analyzing how consumer impressions evolve once they begin to taste a product.
Now, researchers at the Institute of Agrochemistry and Food Technology in Valencia, Spain say they can visualize changes in coldness, creaminess or texture that we experience in the mouth while we are eating an ice cream on a screen using colored curves, which will help manufacturers improve product quality. They have used the technique to visualize the 'perceptions' experienced when…