Track And Trace: 4 Reasons Companies Hesitate To Adopt Reusable Packaging - And A Way To Solve Them
In the world of activists and pundits, companies making changes involve all reward and no risk, and if companies don't do it they are just greedy. That thinking is why poor people are subsidizing electric cars and solar panels for the rich, which has made reliance on fossil fuels greater in the past decade.
In the real world, companies hesitate because there are no answers to the questions that smart people have. When it comes to reusable packaging, there are more science and technology questions than answers, and there are four reasons companies are hesitating.
1.The potential to hurt brand…