Many Women Buy Products Because Models Are Thin, But There's A Market For Normal
Fashion is a huge industry and they use thin models because creating an ideal - the belief that women will look like that if they buy the clothes - is a time-honored strategy.
Yet as more American women become overweight and obese, and it becomes more difficult to create suspension of disbelief about body imaging psychology, that old strategy is less effective. A survey of diverse group of 239 women finds that marketing to the "thin ideal" -- the belief that thinner is better -- could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of…