Pro-Vaccination PSAs May Do More Harm Than Good
When I have done workshops for aspiring science journalists/writers, I have three pieces of advice. The first is: Don't defend science. It doesn't need defending.
But it's easier said then done. If you spend some time in science media culture, you will invariably find a person saying something pithy like "Science: It works, bitches" but then raging about some attack on science and defending it with shrill verbage and name-calling and conspiracy theories.
If science works, you don't need to defend it with claims that Big Oil is funding climate denial or that homeopaths and Big Organic fund…