Money motivates -- especially when your colleague gets less
Brain scanning experiment shows how much we take others' earnings as a measure of our success.
The feelings an individual has on receiving his paycheque depend critically on how much his colleague earns. Hard evidence for this comes from an experiment conducted by economists and brain scientists at the University of Bonn. They tested male subjects in pairs, asking them to perform a simple task and promising payment for success. Using magnetic resonance tomographs, the researchers examined the volunteers' brain activity throughout the activities. Participants who got more money than their co-…