Fuggedaboudit (The Easy Way)
If only you could ditch that traumatic memory, that craving, that debilitating fear of ventriloquist dummies (autonomatonophobia)! But these tendencies are so deeply ingrained that try as you might, you can't dig them out. Maybe you can drug them out.
The process of recalling a memory is like a rolling snowball——a trigger provides the first ball, which then rolls through various parts of your brain picking up the additional elements it needs to become a full memory.
The molecule PKMzeta rolls the ball. Actually, when a trigger hits your brain, PKMzeta chooses the paths it takes, allowing it…