Krispy Kremes: The Borg Of Dieting Neuroscience?
It's what you always feared. Your brain actually does react differently to donuts, according to fMRI-based research led by Marsel Mesulam, M.D., a neurologist at Northwestern Memorial Hospital.
Krispy Kremes, in perhaps their first starring role in neurological research, helped lead to the discovery.
In the study, subjects were tested twice -- once after gorging on up to eight Krispy Kreme donuts until they couldn't eat anymore, and on another day after fasting for eight hours. In both sessions, people were shown pictures of donuts and screwdrivers, while researchers examined their brains…