Psychology

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In the next three days, I'll out the work mostly of Elizabeth Loftus, who describes how and when our memories misfire—in cool and interesting ways—ways, you can use to create the realities you want in unsuspecting friends and family. Part I:When we store events in our memories, we tag them with keywords. Was the rollercoaster ride exciting, or scary? Was the dip in the pool cold, or invigorating? Then when we encounter a similar situation, we run a quick keyword search of our memory to help us interpret the new event. Whether you go on the rollercoaster or jump in the pool depends on how you…
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It’s been a little more than two years since I finished my master’s in psychology, and I was looking through some of the work I’d done in my social psychology class when I ran across a discussion post on implicit and explicit norms. At the time I was an adjunct instructor in developmental reading and writing; I've just this semester moved to a full-time English instructor position. The piece remains of interest to me, both because of my role as an instructor and as mom to three on the spectrum. Explicit norms are for obvious reasons easy to grasp; they’re the rules that are clearly stated…
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You are being manipulated by flowers. (maybe) In positive psychology, most theories of positive emotion have focused on discovering their relative costs and benefits to humans. These theories, to a greater and lesser degree, see positive emotions as being evolved adaptations to our environment. Greater mood brings wider though-action repertoires, allowing us to build our resources (1), they regulate our motivation to work towards goals (2), and when in the right balance with negative emotions, provide optimal conditions for mental health (3). But all life on Earth is intertwined; could it be…
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'Flow', or the 'flow state', refers to what you might know as being 'in the zone'. It is that state where you are wrapped up in the activity that you are doing, so much so that you are 'one' with it (in the sense of being fully engaged that is; not a strange zen thing). The main researcher of flow is the delightfully unpronounceable Mihaly Csikszentmihalyi (Chick-sent-me-high). Generally it is associated with more intrinsic motication for the activity in question, and although you lose sense of yourself and time while you are in flow, you are said to return with a stronger sense of self…
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Did you find yesterday's personalized horoscope spookily accurate? Isn't it amazing how precisely the websites you visit allow description of who you are? In fact (as many of you guessed), it's a trick. In 1948, psychologist Bertram R. Forer did a similar experiment with his UCLA students, having them take personality tests and then offering "personalized" horoscopes based on the tests' very specific results. That makes sense: based on something like the MMPI, you'd imagine you could return a fairly accurate description of the test-taker's personality. And sure enough, when Forer asked…
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The following is a horoscope based on the specific personality type common to users of Science20.com. After reading, please comment your evaluation of its accuracy. Then come back tomorrow for post discussing the methodology of accurately modeling group personality based on website preference.  You have a need for other people to like and admire you, and yet you tend to be critical of yourself. While you have some personality weaknesses you are generally able to compensate for them. You have considerable unused capacity that you have not turned to your advantage. Disciplined and self-…
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Are you a brilliant student but can't take tests well?   A star athlete in practice but nerves overwhelm you at game time?   It's common but in varying degrees; the line between someone who worries about performance and therefore does even better and someone who 'chokes' under pressure is fuzzy.To University of Chicago psychologist Sian Beilock, those events are preventable results of information logjams in the brain. By studying how the brain works when we are doing our best, and when we choke, Beilock claims to have formulated practical ideas about how to overcome performance…
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Why does exposure to the name Walmart, a brand typically associated with saving money, reduce subsequent spending, but exposure to the Walmart slogan "Save money. Live better" increase it? ask researchers in a Journal of Consumer Research study.   They delve into a strange facet of consumer behavior: people behave differently when they encounter companies' brands than they do when they encounter their slogans. It's not just Walmart that produces this curious reverse effect. In one study, researchers told participants they would be participating in a recall task. Half of the…
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If we could identify a gene for creativity, let's call it the "creativity gene", you would be hard pressed to find very many people who would consider it a "negative gene" or a hazard to possess or carry.  But what if, purely hypothetically, we could identify a gene for Schizophrenia?  Or Bipolar Disorder?  Or Depressive Disorder?  Or ADHD?  Would you select for those traits if you could genetically engineer your offspring at will?  If you wanted to give birth to a creative child, the answer should be yes. The very traits that make someone creative, passionate,…
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Do you remember Stanley Milgram's famous authority experiments that found participants were willing to shock the living hell out of people if ordered to do so? If you’re not familiar with this, just google “Milgram experiment” and get ready for some scary reading. If you ARE familiar with this, check out this link to a Washington Post article which describes a recent French reality show that found contestants willing to kill for cash.  Here is a BBC excerpt on Milgram's work. In an environment much less controlled than Milgram's lab at Yale or even the stage of a rigged game show, a…