Why Content Farms Succeed: How-To Articles Beat Posts About Scientific Developments
A Pew Research Center analysis of science-related pages on Facebook found that people are most likely to encounter "how-to" tips or advertisements rather than stories about scientific discoveries.
The reason is simple. Facebook shows people what they want to see based on past behavior. So shocking IFLScience or Buzzfeed 'X Did Y and you'll never guess what happened next!' titles will get clicked on more than articles about nematodes, making the former more likely to show up in the future.
The Center analyzed a random sample of posts from 30 popular science-related Facebook pages over a…