The Data: Social Media Stinks At Driving Traffic
Over time, a variety of people have asked me where they should get the word out that they are writing on Science 2.0 and I am happy to tell them - but they are surprised by the answer. Social media darlings like Twitter and Facebook will accomplish very little beyond being another place to follow comments. Old technology is what matters in getting eyeballs to read your work, and that means a place like Stumbleupon.com, Reddit.com, Digg.com or Slashdot.org. They are not social media, they are social news and that is where the science readers are(1), outside your own base and…