Non-GMO Project Is What Made Fraudulent Food Claims The Norm
Once upon a time a food company spent years in court defending itself against a government lawsuit about a marketing claim on their package that looked misleading.
The U.S. Federal Trade Commission told Kraft they could not advertise that their cheese "singles" contained 5 ounces of milk because of the implication the cheese might have as much calcium as 5 ounces of milk when, in fact, they really only had as much calcium as 3.5 ounces of milk.
Sounds trvial, right? Not at a time when the
FTC and FDA defended the public from even subtle marketing deceptions.
Fast forward to…