Even if Science 2.0 is not your brand, science is
J.L. Vernon echoes many of the points I made in Are Science Blogging Networks Dead? but also focuses on a distinct aspect, writing Just like the NBA, “Science” is a brand. It's a message that may be lost on some, or they would self-police a little better and certainly ask their commenters for a little more maturity - but it may be that while science is a brand (Science 2.0, Discover, Nature, etc. certainly always want to make sure writers get benefit beyond traffic from being in respective publications) at Scienceblogs, bloggers are themselves the brand.
This independence from the brand…