In 18 Years, Pumpkin Spice Knocked Out Apple As The Flavor Of Fall
In the fall of 2003, Starbucks tested a new latte in two cities and autumn hasn't been the same since. The pumpkin spice craze was born.
How did it all happen? We can thank free market economics. The company already had Christmas locked up with cups and flavors, like Peppermint Mocha and Eggnog latte, and wanted to do the same for Halloween. Or Thanksgiving. Whatever period lasts as long as Christmas seems to, they wanted to make money and the way to do that was to come up with something new, or at least new for their customers.
Some cinnamon, nutmeg, and clove later and they…