Frozen Food Latches On To The Organic Health Halo
With organic food a $105 billion industry juggernaut, various groups are looking to don that health halo. Even frozen food.
If you don't think food can be "fresh" and "healthy" while still being frozen, you probably also do not believe organic food has more antioxidants and uses fewer pesticides and therefore are not the target market and you can stop reading.
The Packaged Facts market research group wants to make sure its customers are not left behind as wealthy elites care more about food, so they have a silver lining in the otherwise stormy-for-regular-food organic movement and write it up…