Pick A Card: The Psychological Factors That Make Magic Tricks Work
Magicians have delighted audiences for centuries with magic tricks. What is little known is that they subtly influence decisions. A master like Apollo Robbins can even tell you what he is going to do and you still won't know he is doing it.
Yet there has been little systematic study of the psychological factors that make magic tricks work. A team of Canadian researchers has combined magic and psychology to demonstrate how certain contextual factors can sway the decisions people make, even though they may feel that they are choosing freely.
"We began with a principle of magic that we didn't…