Happy Being Unhappy: Why We Like Negative Feelings
A long-held belief in theories of human behavior is that people want to feel good and avoid feeling bad.
Nothing in that principle explains why people enjoy horror movies or, additionally, why they pay for the privilege of being scared.
Investigators generally use one of two theories to explain why people like horror movies:
1. It's excitement, not fear. People aren't actually afraid, they get a surge from the action and suspense.
2. Terror now brings euphoria later. Think you had a bad day at the office? Imagine being chased by zombies. It always feels better to know someone else is…