Surname Determinism - First Letter Of Your Name Decides When You Like To Buy?
If you are reading this article, there is a pretty good chance you do not believe the alignment of the stars when you were born determined your personality. Especially if, like me, your sign recently changed but your personality did not. Or you were born in the east rather than the west, in which case it didn't change but is still different.
If you are skeptical that the month you were born in decades ago determined who you were going to be, you can stop reading right now, because a new article in the Journal of Consumer Research takes correlation determinism to even wilder areas…