The Science Reason Businesses Should Provide Free Trials
Netflix is the big name in streaming, virtually everyone who has any interest in digital shows has heard of them, but they still give you a free trial.
No matter your size, and even if it's an existing customer, it makes good business sense, finds a new paper.
Give an existing company something free? The analysis looked at a tel-com that offered free mobile phone data to existing users - an offer they could share the offer with friends. The company used their brand to create social currency, so it benefited the company, the customer, and their friends. And it was the most active customers…