Brain Training Products Work - Just Like Placebos
If you see commercials for brain-training products, the companies all tout laboratory studies and scientific backing for their products in how they can improve your brainpower.
Most intervention studies like these have a critical flaw, notes a new paper in Perspectives on Psychological Science: They do not account for the placebo effect.
The results of psychological interventions, like medical ones, must be compared to improvements in a control condition, say University of Illinois psychology professor Daniel Simons, who co-wrote the article with Walter Boot, Cary Stothart and Cassie Stutts…