Tips for making more tips
Does wearing makeup increase waitress’ tips? Researchers at the Université de Bretagne Sud, and the Université du Maine, France, recently performed a field experiment (with two waitresses) to find out. Two hundred and seventy-four restaurant customers (186 males and 98 females) were randomly assigned into two groups. One group was attended by waitresses who were wearing makeup: “In the makeup condition, the beautician applied makeup to the eyes, cheeks and lips in a way that enhanced the attractiveness of each waitress.” The other group were also served by the same two waitresses – but this…