So Much For Branding: 1 Percent Of You Can Draw The Apple Logo
If you see a chicken, you know that's a chicken. If you see a cartoon of a chicken, you know that's a chicken.
But can you draw a chicken from memory?
Most people cannot draw anything that looks anything like a chicken, but is it because branding is not quality, our memories are poor, or we lose something between brains and fingers? What about something simpler and in the daily lives of Apple users more than chickens like the Apple logo? Can they draw it from memory? Probably not, as it turns out.
A new study in the Quarterly Journal of Experimental Psychology found that out of 85 UCLA…