Like solar panels, Tesla, and other gimmicks for rich white people, organic food has flatlined.
That's not to say it isn't huge. Organic is definitely Big Food, a $130 billion industry, but rich people and those who want to seem like them are a rather small subset of humans. The now 24-year-old "USDA Organic" virtue signaling bonanza created by the Clinton administration to reward donors who longed for a government seal - one they controlled - has reached peak acceptance.

Given stagnant growth and ordinary consumers jaded about fraudulent imported organic food - about 25 percent of imported food is just regular food, organic sticker sellers do no surprise spot testing - desperate trade groups have decided to roll out a new way to gain cash.

The new thing they want to promote is NOSH.

Natural Organic Specialty Healthy. 

There is no unnatural food in a universe of natural laws, but the progressives who buy this stuff believe in Enneagram Numbers and chakras, not science, so it should be called WOSH - White Organic Special Halo. We know that's who buys this stuff, no matter how much racial token-ism ad agencies engage in for profit.

Regular old organic food is in every store, there's nothing special about it any more, so NOSH is a way to sell a new star to rich Sneetches.

If you aren't familiar with Sneetches, that was a Dr. Seuss way to cleverly address anti-Semitism and other ways people sought to feel superior. Some Sneetches were born with stars and some without. Then a businessman came along and sold true Diversity Equality and Inclusion. By selling everyone a star.

Elites, basically the Harvard humanities departments of the Sneetch community, were outraged they no longer had a way to show their superiority over inferiors so they paid to get two stars. Then three. Then because everyone had them, the free market sold them a way to remove stars. No one was better off except the seller.

You get the obvious parallel. When plebeian organic food is in Safeway normal people only buy it if it's as cheap or cheaper than regular food, and profit margins contract. Once upon a time it was easy for organic farmers to charge 50 percent or more above conventional products. They had Whole Foods lying for them and claiming they don't use any pesticides.(1)

Those days are gone. Paying more for organic pineapples is a running joke unless you are naïve enough to believe the Environmental Working Group's Dirty Dozen List exempts organic pesticides because they are not toxic rather than because they get a million dollars a year from organic corporations and their trade representatives.

So they want to sell you NOSH for a premium now. No one will be better off except the company selling you a fake health halo.

(1) Everyone knows better now, middle schoolers know that an old pesticide like copper sulfate isn't better for the environment just because a journalist at Mother Jones gets paid by organic corporations to suggest it is.