Neural Cause Of The Waterfall Illusion

Neural Cause Of The Waterfall Illusion

Look at a waterfall for 30 seconds. Now look at something stationary. The stationary object will appear to drift upwards. The same phantom movement is true after stepping off an airport walkway: if…
Happiness And Wealth

Happiness And Wealth

Does money make you happy?  Economists think so - the concept of 'utility' assumes that economic activity represents people consuming in ways that best supports their happiness.  And yet,…
Propaganda - An Application Of Cognitive Science

Propaganda - An Application Of Cognitive Science

Propaganda - An Application Of The Forgetting Curve Learning curves,  forgetting curves, adjacency and the scientific roots of the black art of propaganda. Modern rules of propaganda have their…
Ouija Tweet Brain Interface

Ouija Tweet Brain Interface

The responsibility of Twitter updates got you down? D'you think about tweeting but never actually get around to it? Never fear, Adam Wilson is here. The University of Wisconsin-Madison biomedical…