In the next three days, I'll out the work mostly of Elizabeth Loftus, who describes how and when our memories misfire—in cool and interesting ways—ways, you can use to create the realities you want…

It’s been a little more than two years since I finished my master’s in psychology, and I was looking through some of the work I’d done in my social psychology class when I ran across a discussion…

You are being manipulated by flowers. (maybe) In positive psychology, most theories of positive emotion have focused on discovering their relative costs and benefits to humans. These theories, to a…

'Flow', or the 'flow state', refers to what you might know as being 'in the zone'. It is that state where you are wrapped up in the activity that you are doing, so much so that you are 'one' with it…

Did you find yesterday's personalized horoscope spookily accurate? Isn't it amazing how precisely the websites you visit allow description of who you are? In fact (as many of you guessed), it's a…

The following is a horoscope based on the specific personality type common to users of Science20.com. After reading, please comment your evaluation of its accuracy. Then come back tomorrow for post…

Are you a brilliant student but can't take tests well?   A star athlete in practice but nerves overwhelm you at game time?   It's common but in varying degrees; the line between someone who…

Why does exposure to the name Walmart, a brand typically associated with saving money, reduce subsequent spending, but exposure to the Walmart slogan "Save money. Live better" increase it? ask…

If we could identify a gene for creativity, let's call it the "creativity gene", you would be hard pressed to find very many people who would consider it a "negative gene" or a hazard to possess or…

Do you remember Stanley Milgram's famous authority experiments that found participants were willing to shock the living hell out of people if ordered to do so? If you’re not familiar with this, just…