Sexing Up Global Warming For A New Decade
Environmental groups are concerned they have lost the trust of the public regarding global warming so they have taken to new marketing approaches. They started the last decade with runaway public interest and goodwill and ended it with scandals and black marks on the credibility of the climate field.
We started the last decade with an IPCC report that was the first to galvanize public attention on the issue of pollution and its warming effect - but ended it with a marketing video showing a teacher blowing up two students who didn't accept global warming, which didn't go over all…