The Social Psychology Of Presidential Election Polls, Part 2 Of 2
If I asked you to call 1,000 people today and screen each person for 1 minute in the hopes that 500 of them would agree to participate in an upcoming survey, you could not do it. If you spent 60 seconds making 1,000 calls it would take over 16 hours, without a break.
Strictly speaking, doing a poll is not easy. It requires many steps, each very important to the outcome. One major issue is locating sample subjects. How do you find these people? Today, a truly random representative sample for a poll would require one to either knock on doors, send out snail mail, or send out emails, text…