Treehugger did an interview this week with deep-sea biologist Edith Widder. She's done some very cool research by creating devices to imitate deep-sea animals, in order to attract other deep-sea animals.

The lure is just 16 blue lights embedded around the circumference of
a round epoxy mold that is shaped like the jelly. When caught in the
clutches of a predator the jelly produces a light display that is a
pinwheel of light that is basically a call for help. It serves to
attract the attention of a larger predator that may attack their
attacker thereby affording them an opportunity for escape. This kind of
"flashy" bioluminescent display is called a burglar alarm because just
like an alarm it attracts attention, so I thought it might work to lure predators into the field of view of a camera.

And it turned out that it did. In fact the very first time we turned
on that pinwheel display it attracted a squid over six feet long that is
so new to science it can't be placed in any known scientific family. I
couldn't have asked for a better proof of concept.

A) That is a very cool research tool, and
B) They found a squid "so new" it can't even be identified to family? Who is this beast? Why haven't I heard about it before? Is anyone working on describing it? Where can I find a picture?

Although it is crazy, there's precedent. Ever heard of the big-fin (or long-arm (or elbow)) squid?

It's so weird that scientists decided it didn't belong in any of the known families of squid, and invented a new family for it: Magnapinnidae.

Can't wait to find out if Widder's brand new squid merits a brand new family, too!