Former failed CEO and current political candidate Carly Fiorina has campaign staff who don't mind thinking outside the box a little.

How far outside?   Portraying your opponent as a demonic animal with red glowing eyes and your constituents as sheep is pretty far out.

Carly Fiorina.  And here I thought only the way she ran a  public company was insane.   

There's not much I can add to this, other than to be proud I witnessed a video event that media and journalism students decades from now will watch and study; sort of like that video of the Hindenburg bursting into flame, except Carly Fiorina's career flameout is a lot funnier.