Swiss Hawk AG: Vitaboost's Dutch Supermarket Strategy Kicks-off

ZUG, Switzerland, March 5 /PRNewswire/ -- Swiss Hawk AG's portfolio company Vitaboost International BV announced that it will start selling the Vitaboost Activator Multipack in supermarkets and drugstores starting from the 4th of March. Vitaboost started selling its Single Pack during December 2007. Today, Vitaboost Activator is available at Fitness First, Shell, D.A. Drugstores, Total, Texaco, Esso and BP. Vitaboost is growing rapidly and is expanding distribution on a daily basis. The main distribution channels for the Vitaboost products are: drugstores, supermarkets, fitness centres, pharmacies and petrol stations.

ZUG, Switzerland, March 5 /PRNewswire/ -- Swiss Hawk AG's portfolio company Vitaboost International BV announced that it will start selling the Vitaboost Activator Multipack in supermarkets and drugstores starting from the 4th of March. Vitaboost started selling its Single Pack during December 2007. Today, Vitaboost Activator is available at Fitness First, Shell, D.A. Drugstores, Total, Texaco, Esso and BP. Vitaboost is growing rapidly and is expanding distribution on a daily basis. The main distribution channels for the Vitaboost products are: drugstores, supermarkets, fitness centres, pharmacies and petrol stations.

Mr. Niels Voorbach, CEO of Vitaboost stated: "The Vitaboost Multipack is especially suitable for Supermarkets where people often buy their products to take them home. Vitaboost Activator is a daily vitamin product. For the consumer it is very convenient to buy a multipack. We are expecting that a substantial part of our sales revenues will eventually come from supermarkets. For "on the go" use we will keep selling our single packs."

About Vitaboost International BV

Vitaboost international BV based in Amsterdam was established to develop and distribute innovative and revolutionary vitamin preparations under the brand name 'Vitaboost'. Vitaboost has developed a number of unique products, which contain essential vitamins and energy suppliers that maximise the consumer's energy levels and alertness. Check out http://www.vitaboost.com for more information.

About Swiss Hawk AG

Swiss Hawk AG (http://www.swisshawk.com) is building an alternative asset investment company focused on the environmental technology sector. The company pursues an aggressive investment policy based on actively investing and trading mainly in late stage pre-IPO and IPOs with high-growth potential and planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange Open Market.

Internet: http://www.presseportal.ch

Contact: Pranee Schneider Tel.: +41-41-511-01-98 E-Mail: contact@swisshawk.com

Contact: Pranee Schneider, Tel.: +41-41-511-01-98, E-Mail: contact@swisshawk.com

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