There are various groups that claim to care about the environment and put on expensive seminars with corporate sponsors (i.e. FoodTank) that just happen to align with the ideological goals of their industry friends (i.e. FoodTank with organic food) and then some misguided agricultural and food companies also spend money hoping to buy some cultural goodwill.

That won't work, they are in a war of extinction against regular farming. What will work is showing how biology can lead to reduced spoilage, and therefore less food waste.

Chemists, I get it, we will always need chemicals, you can leave me out of your social media mentions. 

There are many examples where we need to change the frame in order to get people to understand what is really important. If I talk about air quality and show a map of developed countries, people think we are doing great. If I show the same map and call it air pollution, they look at minor blotches of yellow and say we need to clean those up. Homeopaths will talk about deaths due to their alternative medicine 

There are various groups that claim to care about the environment and put on expensive seminars with corporate sponsors (i.e. FoodTank) that just happen to align with the ideological goals of their industry friends (i.e. FoodTank with organic food) and then some misguided agricultural and food companies also spend money hoping to buy some cultural goodwill.

That won't work, they are in a war of extinction against regular farming. What will work is 

There are many examples where we need to change the frame in order to get people to understand what is really important. If I talk about air quality and show a map of developed countries, people think we are doing great. If I show the same map and call it air pollution, they look at minor blotches of yellow and say we need to clean those up. Homeopaths will talk about deaths due to their alternative medicine