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Minorities Would Like A Little Less Representation In These Ads

By Hank Campbell in Science 2.0
November 9, 2015
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Submitted by Hank on Mon, 11/09/2015 - 10:29
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Remember when television was all white people and that was a bad thing? Now it's somewhat difficult to find that sort of 1950s family. White fathers are instead helpless goofs that need to be rescued by wives or kids.

And minorities would like a little less representation, at least in food ads. Hispanic and black youth are disproportionate viewers of ads promoting unhealthy savory and sweet snacks, according to a report published by UCONN Rudd Center for Food Policy&Obesity.

Not only are Hispanic and black children are far more likely to be targeted with unhealthy snacks, the nutritional quality of advertising targeted to Hispanic youth on Spanish-language TV worsened from 2010 to 2014.

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