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Just Egg: Eggless Egg Substitute Concoctions Go Into 2,100 Kroger stores

By Hank Campbell in Science 2.0
August 22, 2019
Profile picture for user Hank
Submitted by Hank on Thu, 08/22/2019 - 03:00
Old NID
240880

Mung bean protein, canola oil, onion puree and turmeric - it's what's for breakfast. Maybe.

Fake versions of foods are all the rage but egg farmers who survived the Vegg ("nutritional yeast flakes, Sodium alginate, Kala Namak, beta-carotene") can't rest easy just yet. Joining any number of eggless egg substitute concoctions, Just Egg is rolling out in 2,100 Kroger stores nationwide.

Unlike most others, which are just used as a leavening agent or a binder so egg is substituted by xantham gum or tofu or some other chemical and isn't really for cooking, three tablespoons of Just Egg is touted to be just like a regular egg and can be used for an omelet or scramble.

So if you don't want to eat liquid chicken, you can eat whatever this is instead.

Just Egg is a smart name because they can claim it connotes Justice, as in more ethical, and avoid the problems Just Mayo had in claiming to be real mayonnaise.

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