(Or, if you prefer, "Employing Utilitarian Eudaemonism.")

Today's lesson
will be about ad hominem attacks. Ad hominem attacks are “attacking
the messenger, rather than the message.” This happens in every
facet of life you'd care to contemplate, but, because it is timely, I wish to talk about celebrity. For instance, Charlie Sheen, (no wait, he's useless anyway.) Ok, how about Mel Gibson? (A man who is a talented actor and filmmaker.) So you're boycotting his new film, eh?
Why? (You say, “He's a racist, anti-semite, wife-beater, etc.”) I say, “Oh, and...” Not because I agree with his stance but because you are using Mel Gibson incorrectly. (Check the instructions.)

Is he giving speeches on the perils of
the Jewish constitution?

Is his film funding the NeoNazi Party
of Australia?

In fact, does anything he says or does,
in his professional world have anything to do with the reasons you
boycott him?

No, of course not.

You just don't like, “liking” him.
(It makes you feel icky.)

That's really too bad.

For you see, Mel is here to be a movie
star. So judge him by his purpose, not some irrelevant aspect of his
life or personality. (Particularly one that should have no effect on
your person.)

If you didn't want to watch his movies because you
thought he was a terrible actor, then by all means. (Congratulations on making sense.)

This is utilitarian eudaemonism in
action, “I seek that which makes me happy and is promotive to its
purpose.” (Not “my” purpose.)

-Now, for poor, poor Kanye...

I thought Kanye's last album was
pretty good. “Power” and “Runaway” although imperfect, are powerful, honest, artistic statements, both about himself and the
world. (Despite being a fairly weak lyricist.) However, people don't
have any interest in what Kanye has to say because he's a drunk,
womanizing, immature and rude thorn in the music industries side.
Again, I must ask, “So what?”

You're using him incorrectly. Please
reread the instructions. I like Kanye because when his music goes in
my ears, I am pleased. This is his purpose, fulfilled. (As well as
being fairly easily defined.)

So then, what is to be gained by ad
hominem attacks? Other than making it easier for the rest of us to suss out the opinions of weaker minds?