Thorstein Veblen and Experimental Psychology

Thorstein Veblen and Experimental Psychology

In 2000, Hal Pashler and I published a paper called “How persuasive is a good fit? A comment on theory testing.” For more than 50 years, experimental psychologists have supported mathematical…
Visual Distortion And The Psychology Of Marketing

Visual Distortion And The Psychology Of Marketing

If you look at a price and you see larger numbers on the far right, it makes a difference in how you perceive the discount compared to small numbers on the right even if the actual differences are…
The Bailey Affair: End In Sight?

The Bailey Affair: End In Sight?

I welcome the blog from Michael Bailey this morning, and thank him for contributing it. This is the first time I am aware of where an exchange can take place in an open forum. Bailey's passages help…