Oxytocin was originally studied as the "milk let-down factor," i.e., a hormone that was necessary for breast-feeding. However, there is increasing evidence that this hormone also plays an important…

A scientist at the University of Liverpool has found that hypnosis can slow down the impacts of dementia and improve quality of life for those living with the condition. Forensic psychologist, Dr…

Surcharges. those annoying fees like shipping and handling, have been around since the advent of catalogs and remain in the days of the Internet. Everyone hates them but how many of us base our…

CD4+ T lymphocytes, or simply CD4 T cells, are the "brains" of the immune system, coordinating its activity when the body comes under attack. They are also the cells that are attacked by HIV, the…

Reaching a finish line is an obstacle that does not begin or end with procrastination. A college dissertation, however, can be built on the foundations of such a behavior. Studies have proven that a…

Dr. Hal Arkes in the department of psychology at Ohio State University has done extensive studies on the sunk-cost fallacy after he became interested for his personal involvement in politics twenty…

President Bush is quoted in 2005 as saying “we owe them something…We will finish the task that they gave their lives for,” about the soldiers who have died since the 9/11 terrorist attack on the…

In the quest to find the biological route of drug addiction, research at Cambridge University, UK, is revealing what makes some people more vulnerable than others. Speaking at Europe’s major…

The economic and psychological term known as “sunk-cost fallacy” is a bias that leads someone to make a decision based solely on a previous financial investment. For example, a baseball fan might…

Money is important for survival and for entertainment, and it is often used as a reward, but recent studies have shown that money is also a factor in personal performance, interpersonal relations and…