When threatened, many animals release chemicals as a warning signal to members of their own species, who in turn react to the signals and take action. Research by Rice University psychologist Denise…

It’s been a while since Popeye taught us to eat our spinach; vegetables are due for a makeover.  “Whatever sparks their imagination seems to spark their appetite,” says Cornell researcher Colin…

Young men who have served in the British Armed Forces are up to three times more likely to take their own lives than their civilian counterparts, research published tomorrow (March 3) has found.…

Want your kids to eat more carrots?   Call them 'X-ray carrots', says a new Cornell University study which shows that giving vegetables catchy new names – like X-Ray Vision Carrots and Tomato…

This feeling is known to everyone, it does not discriminate.   Most people do however learn to adapt to the overwhelming emotions ( perhaps exclusively negative ) that are inherent in this…

Internet phenomena has long been used by advertisers to gather data, form hypotheses, and test them in the form of ad serving—science is starting to get smart to the data-gathering possibilities…

You may know of people who ridicule lottery players because the odds are so great and, it would seem, they can't do simple math.    But most people don't ridicule stock market investors…

White people are having a tough 2009.   And it's going to get worse if new research in the Journal of Personality and Social Psychology is accurate.    A series of six studies…

If you're in the prejudice business the worst thing that can happen is to have a woman and an African-American fighting it out to be President.   A white guy has a tough time out there these…

Hurry! Don't let [random eBay item here] get away! Increase your max bid before someone else steals away your item. There are a few ways in which the creation of eBay was absolute genius; it played…