Advertising relies on repetition because some repetition increases likability.  While established brands can coast a little - you never see advertising for Dinty Moore Beef Stew because it is…

Less than two weeks in space may be enough to cause profound changes in eye structure and gene expression, according to a new report based on a small study. The study looked at how low gravity and…

Over the past three years, 300,000 gamers have helped scientists with genomic research by playing Phylo, an online puzzle game that is a cross between Tetris, Rubik's cube and an old-fashioned…

A new paper describes an acoustic remote bomb detection system that can identify homemade bombs and determine the difference between those that contain low-yield and high-yield explosives. A number…

In the past year, Google search has dramatically increased the speed of search results, not that you would notice, since they were already quite fast. They did so by increasing the number of sites…

A common genetic variant, rs4143094, located on the same chromosome 10 region that includes GATA3, a transcription factor gene previously linked to several forms of cancer, is in about 36 percent of…

The World Series begins in a few hours and while they have to play the games, math can project winners and losers - and the math says the Boston Red Sox have a 70% chance of winning it all. Unlike a…

Texas A&M University and the University of Texas at Austin may be former football rivals, but There's a new most distant galaxy ever found, created within 700 million years after the Big Bang.…

With 365 days in a year and a whole lot of causes and events and gimmicks, it is no surprise that there are sometimes lots and lots of 'National XYZ' Days on the same day. The National Months get…

Green roofs, well-established in Europe, are becoming a growing trend in North America. Some benefits are tangible, like conserving energy and managing storm water runoff, while others are more…