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It's ironic that a subset of people inclined to believe that ordinary farmers and the companies that supply them are built on an elaborate corporate conspiracy willingly suspend all logic and sense when it comes to organic food.
But there you have it. However, not only is Whole Foods competing using aggressive marketing, a new article shows that they are outright lying to people; about pesticides, about nutrition, about taste. When they aren't lying, they are being deceptive. Their whole premise, it is argued, is scaring people into buying their 'alternative', overpriced food.
The Lies that Whole Foods Tells by Alex B. Berezow, Real Clear Science
