Some psychologists have decided that the ratio of face height and width determines aggression. Yes, your facial ratio is deterministic. How so? Well, hockey players with wider faces spend more time in the penalty box for fighting, they noted, and then claimed men with higher facial width are seen as less trustworthy (you know, the same way a psychologist determined people black women are ugly) so it only follows that success in the corporate world must be based on face shape as well.
So Herb Kelleher, former CEO of wildly successful Southwest Airlines, you didn't succeed because of brains or determination or long hours, it was only your face.
I won't bore you with the details of this nonsensical claptrap, that is why it is in the Study You Don't Need To Read section - just be assured that as long as people look at 55 faces and then compare it to the financial performance of their companies and draw a conclusion, awesome science is being done.
