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Want to be made to feel like you are a bad mother? Defend ordinary food among a crowd of people who buy organic. They self-identify as not only being more educated than ordinary shoppers, but more ethical people as well. Especially if it is for the children.
Why don't men get the same social and gender pressure as women? Men may be less easy to manipulate with the 'you are a bad parent' marketing techniques used by organic marketing groups and the pressure groups like SourceWatch and U.S. Right To Know that they fund.
Kate Cairns, assistant professor, childhood studies at Rutgers–Camden discusses the issue of how food elites dictate what femininity and parenthood are in Rutgers-Camden News Now.
