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It seems not everyone is in love with The Steve.
Inon Beracha is the CEO of PrimeSense, the company that created the hardware fueling Microsoft's Kinect device and Apple was the first he wanted to pitch the motion tracking technology to.
But Apple wanted too much paperwork and other companies were interested, yet mostly "Apple is a pain in the ass," said Beracha to Cult of Mac's Leander Kahney. So love for The Steve can sell merchandise but it can't do everything.
